Supplemental Results was a topic back in July that had some SEO Agents thinking it was gone forever. Well, here we are at the very end of 2007 and you can still use it to check out how many pages are indexed. Check it out - all you have to do in order to see if your pages are being listed. Just type in the following and see what you come up with:

site:http://www.yourdomain.com

 &

Syntax: www.domain.com/&

Notice that Syntax no longer works just as predicted by those SEO Agents back in July. If I remember right, they said Google was planning on only making it available in the webmasters area or something like that. Why would they do that? Think about this for a minute.

Why in the world would a company take away a program from those who develop websites when all that tool does is allow that webmaster the ability to create pages that benefit Google’s search results. Here’s what I think; they changed the name of the program because link makes more sense to the non-geek webmasters. That’s all there is to it.

What do you think?

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Pay Per Post is something I just recently read about and began to look into when I read in Google Groups about this individual who got slapped with a page rank zero. The site currently had a page rank 4. So, does this mean this site is sandboxed? Hardly, they are still getting a good amount of traffic to there site and still rank well in the search results. This makes me think about how much importance we place on that little bar at the top of our browser and whether or not it is all that important.

It is highly important due to the fact that all of us who use the internet and understand this little number, immediately check to see if we are at a site Google says is worthy of our time. Anyway, on to the forum post…

Hi. I’m new with all this SEO and pagerank so excuse me if my
questions seem dumb and naive. During the recent pagerank update, my
blog: http://natalie1981.blogspot.com increased from zero to four
which was a bit of a surprise for me since most websites dropped in
ranking due to what they call text link selling and I was a member of
payperpost and had some paid post on my site even before the update.

Just yesterday, I noticed that my pagerank dropped from four to zero.
Now I know that maybe Google has just noticed that I’m a member of
payperpost and they just recently noticed my paid posts and decided to
slap me with a penalty but I’m thinking of submitting my website for
reconsideration so I was wondering if I really need to remove the paid
posts or is it okay to just put the rel=nofollow tag? I don’t want to
remove my paid posts since some of them brings traffic to my blog and
I’ve read that it’s okay to have paid links just as long as it has the
nofollow tag, so is this true?

I also need help as to what other guidelines my blog may have violated
and how to fix this before I resubmit for reconsideration. I’ve read
the guidelines but I need some specifics so if anyone could help me I
would really appreciate it. Thanks.

Like many who commented on the forum about this particular post, I to say she should take all her pay per post and add the pay per post disclaimer. Its only right she do this as this is policy for for sites like pay per post dot com. It states on the home page “Disclaimer Required”. Google also says you need to inform your readers of what there actually reading. If your paid, then say so. It doesn’t make the reader offended, in fact, if it was me, I’d feel a little more comfortable in what the writer is writing.

Back to the comments within this particular post… Admin to the forum posted a comment that makes total sense to me. Just create a category stating all post within this particular category are paid reviews. End of troubles!

What should happen next? Well, nothing really. Google hasn’t place the site in the sandbox. The site still has traffic. In the post, she asks if she should go ahead and ask for reconsideration. If she places all her paid post in one category and mark it as paid reviews, then she should go ahead and ask for reconsideration. When Google finally gets around to it, her site will be once again listed with page rank.

As I learn more about Pay Per Post, I’ll write more about it. Oh, I almost forgot to mention what Google had to say about this to Natalie. Here is there quote:

Hi natalie1981,

As I’m sure you saw in our Webmaster Guidelines, we specifically warn
against participating in link schemes designed to increase your site’s
ranking or PageRank:
http://www.google.com/support/webmasters/bin/answer.py?answer=66356

For more specific details regarding paid links, check out this
article:
http://www.google.com/support/webmasters/bin/answer.py?answer=66736

As Admin Aaron suggests, one good way to handle sponsored links is to
disclose them to your visitors by adding a “sponsored” label, and to
search engines using the rel=”nofollow” attribute. It looks like
you’ve already implemented this with your “blatant advertising
(sponsored reviews)” label and the nofollowed links, so good work!

As always, like JLH mentioned, if your site has previously violated
our Webmaster Guidelines and and you’ve made changes to it so that it
now meets our guidelines, feel free to file a reconsideration request
in Webmaster Tools.

- Wysz

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Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you’re up and running. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective - the process will be.

The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position - which can obviously become quite expensive, especially if you are bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click. Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.

The key to success is to learn everything you can about search engine keyword research. The good news is there isn’t a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site.

In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are…

Overture and Adwords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.

If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war. Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword.

It is advisable to monitor your keywords on at least on a monthly basis. Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.

If this all sounds like a lot of work, it is! That’s why its critical you do it or have it done for you. There are a few things that makes it easier for you. BizNiche Marketing Solutions are SEO Target Marketing Agents that concentrate on keyword phrase analysis because this is where the true money is. If you can get this part of your business right, then everything (especially profits) will fall in place.

We run our software night and day searching for keywords that make money. We’ve gotten pretty good at it and our clients are reaping the results. If you ever think you just don’t want to do this part of the business, then hand it over to us. We want you to succeed and will give you the right keywords to use. The ones that have high KEI and low R/S Ratio’s.

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Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your siteís content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company. Lastly…

There is something that is causing many small businesses to falter with there internet marketing and search engine optimization efforts! The problem lies in the keywords they’re choosing to use to try and gain traffic as well as page rank. You see, most small businesses do not understand the internet and how much research it takes to get there site noticed within there market segment. We’ll discuss this highly critical topic in the next post.

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