On-Page Optimization Or Off-Page Optimization?
This is a question I’ve been asked many times in the past few month’s! It’s time to clear this up so you can get to the real business of building your online business correctly.
On-page optimization is important to building a successful internet business, but its not the most important part of your website. The most important part of building an online business is the off-page stuff you do to drive traffic.
Driving traffic is what this game is all about now isn’t it? The more traffic heading to your site equals more moolah in your pocket if I’m not mistaken! I know and so do you that I am definitely not mistaken. Well what are you doing to actually drive traffic?
Search engine optimization is one of those subjects that everyone seems to stay away from because they think they cannot keep up with the big business guru’s who control there particular niche market. I’m here to say this in simply not true! You can in fact knock the snot right outta that guru and he or she will never even know what hit em’.
The best thing you can do for your business website is work on the off-page search engine optimization. How? Its pretty simple actually. All you need to do is work on getting links from high ranking sites pointing to your site. There is a plethora of information on the internet that will tell you exactly how. Most of those site will pretty much steer you in the wrong direction and tell you that you simply must work solely on your on-page optimization.
Hogwash! In fact, on-page optimization has very little significant impact on your sites ranking in sites like Google, MSN, and even in Yahoo. What you really need to do is work on your off-page optimization.
Off-page optimization is link building with sites that truly have a higher ranking than your sites ranking. One of the best ways of getting the ball rollin’ is with Link Metro!
The best way to use Link Metro is sign up for FREE and learn how to use the system which is really easy to understand. The very next thing you need to do is become an advance Link Metro member to automate the entire process. Go ahead and click the link above without worry of having to pay my company the affiliate commission as that link is not an affiliate link.
If you trying to rank number one for a particular keyword phrase, then you need to work very hard at getting the proper back links pointing to your site! There is nothing else you need to think about at this point. TRAFFIC is your number one concern and you need to do everything you possibly can to get that traffic as cheap as possible. What better way than to drive that traffic via FREE channels?
Give Link Metro a try and post a comment here telling the world what you think!
Oh, I almost forgot to mention two things Brad Callen taught me about ranking high in the Natural Search…
- The websites linking to your site must be very quality (have a high Page Rank and come from trusted, aged websites like .edu and .gov websites)
- The websites linking to your site must use the proper keywords many times in the anchor text of the links linking to your site
If you concentrate on these two key parts, I can assure you that you will never have to worry about your competition in your particular niche market!
Start working on the natural search engine market today within your niche market by using the following list of tools:
Try those sites on for size and if you feel that this is too much work for you, then you can send us an email or comment here letting us know you need our help!
Search Engine Optimizer is really beginning to improve the ranking of Real Article Directory! I’ve been doing some tracking today and found out that RAD is now on page 11 for the keyword phrase “article writing”. Of course, I’m lucky if I get one person from this kind of ranking, but that’s not what this is about.
What we now have is a site moving from page 12 at the bottom to page 11 around the middle. I have to tell you that this keyword phrase is hard to rank for and it will probably take the entire 6 weeks to get the site to the number one page. It will more than likely take even longer to get the site in the number one spot.
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Try the following link: SEO Payoff
Real quick post on the happenings of Real Article Directory. Not much to report at the moment due to the slowdown in traffic. Why the slowdown? Well, when link building to build and gain traffic, it takes a little time to actually get the search engine spiders to come around and rank you.
I do have a few things I’d like to point out and of course I have pictures to show, so here you go…
Just a few days ago, we started out with only 80+ visitors and today (this morning) we now have 177 unique visitors and 655 page views! Things are a little slow at the moment due to the wait on links we’ve been working on. This is pretty typical when going for natural search engine traffic.
Take a look at the following picture and then I’ll explain a little about it…
What I really wanted to point out to you here is the organic traffic from Google. This is actual, natural traffic from Google. In other words, people are now beginning to find Real Article Directory from natural keyword searches. Sure its only 27 visits, but its natural and shows that what I’m currently doing with the site is working!
As you can see at the bottom of the picture, I am a good student of Brad Callens and use the tools he recommends to build high quality back links. Just wait…
We will be EXPLODING WITH TRAFFIC very, very soon. Don’t worry, I will be releasing a FREE report showing the exact steps I’ve taken and tools used to build this site. I can’t wait to tell you more this evening!
Search Engine Optimization - Who’s Your Daddy = Interesting Title if I do say so myself!
I’ve been doing some research today on a fellow competitor’s site and came up with some really great stuff to implement on my directory site. Everyone knows that EzineArticles.com is the Mack-Daddy when it comes to article directories! Well, today with the help of SEO Elite, I’ve discovered some really cool things that site is doing that I can use to better my own directories search engine rankings.
But of course that’s not what this post is about… In fact, I wanted to show another Google Analytic picture today showing the upward mobility I’m creating with RealArticle.com:
Today, I now have 140 visits to the site with an average of 71.43% in new visitors. Where in the world is this traffic coming from? Let’s check it out…
Looky there - 50 new article marketer signups just today! As soon as I saw that, I logged into the admin area and discovered that those 50 new signups submitted 116 articles to the site today. That’s a little over two articles per new signup. Now, I’m not really sure if all the articles will be published but that’s Ok because we usually tell the writer exactly why there article was denied. So, eventually all those articles will be available.
Ok, back to the stats of todays SEO adventure…
Out of the 140 visits to the site today, 100 of those were unique visitors. That means they’ve never been to the site before! How would you like to have 100 potentially new clients come to your site? As you can see, the stuff were doing here at BizNiche Marketing Solutions is working!
Each an everyday seems like Christmas when your site begins to show upward mobility. RealArticle.Com is beginning to show signs of life and I personally am looking forward to keeping track over the next 5-7 weeks. Add this Blog to your favorites because your not going to want to miss anything!
Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.
To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.
Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.
Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.
Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.
For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.
While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.
You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.
Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.
With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.
It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.
SEO has become such a passion for us here at BizNiche Marketing Solutions. We’ve decided to finally open the door to begin marketing our services to new and existing website owners to help the small business get ranked and even drive mass amounts of traffic to there site.
Over the last three days, we have been applying a little of our magic on RealArticle.Com. The site already has over 10,000 articles listed with more being added every single day. We decided we want to explode the articles by over 50,000 by the end of January 2008. This is going to take a hell of a lot of work for us to achieve, but with the tricks we have up our sleeve, we should be able to surpass that goal.
Here are the beginning statistics to the site to let you know where we began. Other than getting a massive amount of articles in a short period of time through sites like SubmitYourArticle.Com, we have had very little and generally no traffic from outsiders. Take a look at the following image…
I decided to only bore you with the last few days to show todays current results. As you can see from the image above, we had absolutely no traffic for two days straight. Actually, the graph from Google Analytics shows zero traffic over the last couple of month’s. Before we decided to begin the proof phase of our SEO Agents. We needed to kind of bounce the traffic waves a little to get the ball rollin’.
There are two very significant things I want to point out in the image above. The first is the obvious zero traffic on the 1st and 2nd of the month. The second thing I want you to take notice of is the consistency of traffic flow on the 4th and 5th of November. Notice the 4th with 98 visits and the 5th having 97 visits? I know, its not much to brag about. But it is a very good start.
Notice the bump I was talking about a second ago? How many sites have you been to that can do just a couple of things and boost there traffic like this? Trust me when I say we are only getting started. Wait until the end of the 6-8 week proof and your going to see a graph that your mouth will water over!
Remember when I pointed out 97 and 98 visitors? In this image, out of 84 visits, Real Article received over 200 page views. This averaged 2.39 page views per visitor! Nice Bump wouldn’t you say?
Now, if your not a numbers geek like me, you need to be! You should be tracking and keeping a close eye on everything in your business. With sites like Google Analytics (GA), its simple enough to leave you with no excuse for not tracking your visitors. As you see from the picture above, GA will even let you know what type of browser your visitors are using to search your site.
With information like this, you can better optimize your pages to get the most traffic bang for your buck. All my sites have been optimized to view in each of the above browsers. My biggest problem is getting Real Article to look good in Flock. I think this is more of a problem with that particular browser then it does with my web design abilities.
Finally, I wanted to kick off this 6-8 week test with a final overall graph on the basic breakdown of the traffic coming in to Real Article after only completing a couple of things. One of the things I did with the site is I optimized the home page and targeted a select few keyword phrases.
The site started out with a page rank of 1 which just happened one month ago. After the bump and optimizing the site just a little, we were able to get the site ranking up from one to a two in Google. We also jumped up to the number one search page for one of our keywords and on a second page for the second keyword phrase. You can check out the post I did on this on my personal blog at GaryWMarsh.Com
I was planning on keeping track of the entire test on my blog, but decided it would be a good idea to begin the process of generating content for the main service site which is BizNiche Marketing Solutions.
Get ready for a great ride and even a future traffic burst to any and all your sites!
One of the most important talents any management team of a business can have is to be able to detect changes in the marketplace and adjust how the business operates to function in that new market. Some call it “thinking outside the box” and others refer to this talent as “working with a new paradigm”. Whatever the term of the day is, without the flexibility to change as the market changes, a business is destined to fade away.
Of the many business and market trends that have changed the paradigm by which business is done in the new century, internet marketing ranks near the top of the most drastic and sweeping change that virtually every business has had to adapt to in order to survive and thrive in the new business world.
At first, most in the business world considered the internet to be a toy and perhaps a good communication tool. But in the last decade, the power of internet marketing and the need to compete in that marketplace has never been more evident. And just as business learns new marketing and communication methods when they enter a new market such as learning to do business overseas, the internet has brought with it entirely new tools and weapons that the modern business must learn to use skillfully to succeed in a cyberspace business environment.
Of the many new acronyms that have been added to the business vocabulary, “SEO” is one that is central to success in the internet marketing world. SEO stands for “Search Engine Optimization” and it is an entire discipline unto itself. By learning to utilize well developed SEO methods, a business can learn to dominate their particular market niche even in a cyberspace business world.
Just as in the conventional business world, to be successful with a particular market, you have to go where they are and learn to get noticed and get your message to the consumer even as your competition is doing the same thing. In the world outside of cyberspace that may mean various methods of advertising, promotional campaigns, good customer service and a long term promotional strategy that will grow the businesses market presence over time.
All of these business objectives remain the same in the world of internet marketing, but the “places” customers can be found are profoundly different. As such, it becomes critical that a business builds a modern and up to date web site that appeals to the customers perceptions of what they will expect when they come to shop with you and that stays up to date continuously s the internet continues to change and evolve.
But it isn’t enough to just have a state of the art business web site up for modern internet business web site to succeed. Just as to be successful in the physical world, customers must come to you or you must go to them. And the primary method of letting customers know who you are and drawing them to your well designed web site is to connect to them through a search engine such as Yahoo, Google or MSN.
Search Engine Optimization methods are powerful techniques that can be used to assure that when your customer looks for a business such as yours, they will notice you first and your competition second, or not at all. That means when the customer “searches” for your product or service on Google or another search engine, your business comes up on the first page of selections that the search engine finds.
SEO takes time, investment of funds and talent and skill to work with the search engines so your business gets that kind of attention. But it is worth the investment because the outcome can be an internet business presence that bring the kind of success every business wants.
In many companies, most of the company seems to operate by a completely different set of rules and communicate in a different language than those the IT or computer services sector of the business. This division is somewhat artificial and partially maintained by the IT people themselves because of a certain culture technical people have about their specialized knowledge and application areas. But at heart, those strange people down in IT have the same goals as every other business person which is to succeed both personally and corporately in shared projects.
But those of us on the business side of the corporate landscape depend on the computer folks to let us know how things are going with that highly valuable asset that we have in our IT systems, hardware and software. Most medium to large businesses run very high capacity computers or multitudes of computers connected through a network and those systems must perform at top capacity each day to accomplish the goals of the business.
The upgrade and maintenance budgets for the computers that run your business no doubt represents a fairly sizable percentage of the corporate budget each year. But because those systems are what make you competitive in the marketplace, that investment is worth the money to assure that the mission critical jobs those powerful systems do get done on time each week and month.
When a computer begins to show signs of straining under the load of work, we are giving it, that can be a cause of significant concern for a business. If your business paradigm dictates that the load of traffic or system resources could be pushed to beyond what the computers can do with their existing computing power, that weakness in the IT infrastructure represents a significant risk to the company should the system become overloaded when there is a large body of work to be done by these machines.
What not every business person knows is that there may be a hidden goldmine of computing capacity already resident in your IT resources that simply is not being tapped to its fullest. You know that it isn’t uncommon for your IT professionals to report that your systems are at 80-90% capacity and must be upgraded to handle the next big increase in business.
That hidden goldmine is a discipline that has actually been around for quite sometime but is infrequently tapped in the modern business world. That discipline is called “capacity planning”. By implementing a capacity planning office and monitoring function, you can put the tools and the talent in place to precisely measure scientifically if your computer systems are at capacity of if there is just a need for system tuning or realignment of computing schedules to get more out of the systems you already own.
Recently a large oil company in the Midwest noted that many of its mission critical functions were being delayed in processing, seemingly because the computer systems were overloaded and in dire need of an expensive and time consuming upgrade. Capacity planning measurements were taken and the system was diagnosed to determine what the real problem was and it was found that job priorities of new functions were not tuned to the load of the system at critical time frames. The adjustments were made by talented systems administrators and the IT infrastructure continued to perform at top-notch capacity and the delays were eliminated with no additional hardware or upgrades needed.
By utilizing capacity planning software tools and enabling your IT team to take advantage of this highly scientific computer measurement and prediction method, the business can get the most out of its computer resources and use its corporate resources to further the business objectives of the company. And that benefits everyone.
Hello,
When you signed up to the ATG Newsletter and The Weekend Challenge,
you did so with the idea that you will be receiving content filled
emails to help you build your business. Am I right?
So that’s what this email is all about! I want to prepare you for
what is about to come your way over the course of the next six
emails. Within each of the next six emails over the next three weeks
will be a download link to an eBook or report I’ve written.
All the reports were written over the last six month’s and all the
information is current and usable. By the end of the next three weeks
you’ll have enough information to arm your business with profits!
Over the last few days I’ve sent out a few emails promoting Mike’s
7 Figure Code as you may have noticed along with so many other friend’s
of Mikes. Of course, the promotion is still going on and if you still
want to check it out. You can do so at my affiliate link:
Anyway, what I really want to talk to you about is the 6 in 6 I’ve
just started doing. I need your help with this as I need to know
how eBooks will be downloaded in order to make sure I have enough
bandwidth to cover it. All you need to do is head over to this blog
address and send me a comment.
You can bet I surely don’t want to send
you somewhere and the link doesn’t work like the last email.
Speaking of which, you can now click the following link to get to the
Summer Boot Sale!
The last problem you may have had with the link was totally my bust
as I did not allow the database to update before sending the email.
I’ll try not to make that mistake again!
So, as a recap of what’s to come in the next three weeks:
Six eBooks In Six Emails is my way of sending you a ton of
information with no hidden signups or promotions! Just great content
with recommendations to do what I’ve been able to do ever the last
six month’s. You’ll see just how easy it is to do what I’ve done!
That’s it for today! Be sure to be on the lookout over the next
couple of days for your first download link to the first eBook in a
series of Six. This is my way of saying thank you for signing up to
this newsletter!
To Your Success,
Gary Marsh
